This is a campaign for CVV in partnership with Pfizer, contemplating the Yellow September initiative. For those who dont know about it, yellow september is the month dedicated to the fight against depression and suicide. 

With so much going on in our modern lives, with the past events like Robin Williams, Chris Cornell and Chester Bennington suicides, we want to dive into the conversation and show how dificult is interpret the signs of depression. To do it, we created this experiment to generate awareness about the disease.

SABRE AWARDS - GP in healthcare / PR Week Global Awards - Grand Prix Best Campaign in LATAM / Cannes Lions - Shortlist in Healthcare